Making mindful choices with eri silk
Through sustainable, cruelty-free Eri silk, we found this happy balance - we were able to create environmental, cultural, social, and economic impact.
We explored this traditional natural resource - Eri, bet on its potential in an area ridden with strife, increased its commercial viability through innovation, created employment opportunities for women, increased awareness about its sustainable properties, created contemporary products through design and colour interventions with heritage weaves, and catapulted eri to the international platform, as a sustainable choice for the polluting textile industry.
IN 2014, WE LAUNCHED EREENA WHICH SHOWCASES THE FINEST IN ERI SILK
ERI SILK IS ALSO KNOWN AS PEACE SILK
‘A silk for the soul’, the wild silk - Eri is an environmentally sound, exceptional natural fiber found predominantly in the foothills of the Himalayas in India.
Eri silk is spun and not reeled unlike in mulberry and other natural silks, as the harvested fibers are not continuous.