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We explored this traditional natural resource - Eri, bet on its potential in an area ridden with strife, increased its commercial viability through innovation, created employment opportunities for women, increased awareness about its sustainable properties, created contemporary products through design and colour interventions with heritage weaves, and catapulted eri to the international platform, as a sustainable choice for the polluting textile industry.
IN 2014, WE LAUNCHED EREENA WHICH SHOWCASES THE FINEST IN ERI SILK