Our present one-of-a-kind collection of ereena lifestyle accessories in vegetable block printing, uses the services of a unit that employs about 20 skilled block printers in a small village, located on the east coast of Andhra Pradesh. Outlines
of the pattern are engraved on blocks made of teak, mango and neem. They are then soaked in linseed oil. A design may need more than one block and the number of blocks in turn depends on the number of colors used. While one block is used to print the outline, the patterns within are filled with different blocks. The colors for printing are made with natural dyes, which is an arduous process and requires great skill.
Ereena Earth - celebrates the precision , beauty and austerity of simple forms and we have explored the myriad possibilities of colour in natural dye combinations and the result has been spectacular!