The Work Behind Ereena

12 years

of working with Eri silk.

₹10.3 Crore

paid to weavers

13.3 tonnes

of Eri yarn sourced

98,000 metres

of fabric woven

60-80 handlooms

engaged each year

240 artisans

engaged each year

Rukmini Reddy

Co-Founder

Rukmini is shaping the next chapter of Ereena. A graduate of Princeton University with a background in Biomedical Engineering, her liberal arts education brings together scientific understanding with a wider creative perspective. Her appreciation of material innovation and fibre properties, pursuit of thoughtful design, and commitment to responsible production bring a unique lens to Ereena’s journey from yarn to product and have helped shape its evolution. 

Her focus is on realising the full potential of Eri - a rare Indian natural resource and culturally rooted textile. Through contemporary applications of traditional techniques, she is extending the possibilities of Eri as a distinctive luxury material, valued for its natural properties, responsible origins and distinctive character.

Her experience facilitating women-centric community projects keeps social impact integral to Ereena’s growth.

Building on Ereena’s legacy, she is driven to make Eri silk a natural part of the way we live today, while building Ereena into a homegrown brand valued the world over.

Jyoti Reddy

Co-Founder

Jyoti Reddy founded Ereena with a vision and passion to redefine the way silk is experienced in everyday life. Drawn to Eri silk for its exceptional comfort, versatility, and sustainable origins, she has spent over two decades exploring its potential through design, innovation, and craftsmanship.

What began as a search for an intelligent, conscious fabric evolved into a pioneering journey that has helped bring Eri silk to a wider audience. Working closely, and over countless hours, with artisans, weavers, and textile technologists, Jyoti has championed the development of unique fabric qualities, innovative techniques, and contemporary applications for this remarkable fibre.

Her design philosophy is rooted in earth-inspired colors, elegance, comfort, and a deep respect for nature. Through Ereena, she continues to celebrate the beauty of thoughtful craftsmanship, while exploring and enabling product development and design that honours India's textile artistry.

Our Pillars

Conscious Production

From yarn to garment, our value chain is guided by a commitment to conscious production.

The journey of Eri silk begins with the drought-resistant castor plant, the primary sustenance of the Eri silkworm. Requiring little water to thrive, it has a low environmental footprint.

Unlike conventional silk, Eri is produced from naturally open-ended cocoons, without boiling the cocoon with the developing silk moth inside. Our yarn is gently processed by hand using only soap and water, then hand-dyed in small batches with natural or azo-free dyes, preserving the integrity of the fibre.

We avoid hazardous chemicals in processing, and our approach is informed by rigorous sustainability studies as we work towards independent, internationally recognised certifications. Our Eri is Silk Mark certified.

India's rich handweaving traditions remain at the heart of our fabric production, followed by considered garment making and careful finishing in small volumes. At every stage, our process is guided by respect—for the earth, our artisans and the people who bring every Ereena piece to life.

Empowering Artisans and Embracing Roots

At the heart of Ereena is a deep appreciation of Eri silk's origins. It was traditionally hand-spun and handwoven by women across Northeast India, forming part of the cultural fabric of the region for generations.

Bringing this remarkable fibre into contemporary fashion while preserving its exceptional natural properties has required years of experimentation: adapting looms, refining weaving techniques, and developing fabric constructions and finishes to unlock its potential. Working with master weavers skilled in Ikat, Jamdani, and Jacquard, from Telangana to West Bengal and Assam, Ereena reinterprets these time-honoured techniques in Eri silk.

Milestones

Première Vision, Paris. Maison d'Exceptions 2023

Museo Salvatore Ferragamo, Florence (2019-2021)

Handwoven, natural-dye Eri silk fabric selected as an exhibit at the Ferragamo Museum of Sustainability for their  ‘Sustainable Thinking’ Exhibition.

Lakmé Fashion Week 2019

Sustainable Glamour - Spotlight.

LVMH (Louis Vuitton, Moët & Hennessy) 2019

Chosen by the French luxury house for an internal design tool library that will be accessible on the LVMH Intranet to every brand of the parent company.

International Folk Art Market Santa Fe 2018, 2019 and 2020

Showcased in the ‘Innovation' category. One of the 151 invitees selected from 640 applications from 53 countries.

NYNOW 2015, 2016, 2017

'Best New Product Candidate' and 'Best Sustainable Product Candidate', 3 years consecutively.