Rukmini Reddy

Co-Founder

Rukmini Reddy represents the next chapter of Ereena. A graduate of Princeton University with a background in Biomedical Engineering, her liberal arts education and experiences bring a unique perspective that combines scientific understanding and creative vision. Guided by a commitment to responsible production, her appreciation for material innovation and fibre properties, and pursuit of thoughtful, relevant design, have shaped Ereena's evolution.

Her brand-building endeavors are focused on shaping a globally resonant homegrown brand that unlocks the tremendous potential of eri as a rare natural resource and culturally native textile, while authentically reinterpreting invaluable weaving traditions. Under her leadership, Ereena is set to redefine luxury with innovative Eri silk knitwear and timeless wardrobe essentials, rooted in heritage and designed for all-day ease.

Her interest in impactful social work, together with experience in facilitating women-centric community projects, helps keep Ereena's ethos of societal impact thriving.

Building on Ereena's legacy, she is driven to make Eri silk a natural part of the way we live today.

Jyoti Reddy

Co-Founder

Jyoti Reddy founded Ereena with a vision and passion to redefine the way silk is experienced in everyday life. Drawn to Eri silk for its exceptional comfort, versatility, and sustainable origins, she has spent over two decades exploring its potential through design, innovation, and craftsmanship.

What began as a search for an intelligent, conscious fabric evolved into a pioneering journey that has helped bring Eri silk to a wider audience. Working closely, and over countless hours, with artisans, weavers, and textile technologists, Jyoti has championed the development of unique fabric qualities, innovative techniques, and contemporary applications for this remarkable fibre.

Her design philosophy is rooted in earth-inspired colors, elegance, comfort, and a deep respect for nature. Through Ereena, she continues to celebrate the beauty of thoughtful craftsmanship, while exploring and enabling product development and design that honours India's textile artistry.

Our Pillars

Conscious Production

From yarn to garment, our value chain is guided by a commitment to conscious production. The journey of Eri silk begins with the drought-resistant castor plant, the primary sustenance of the Eri silkworm. Requiring less than a tenth of the water needed for mulberry cultivation, castor thrives in challenging conditions while leaving a remarkably low environmental footprint. Unlike conventional silk, eri is produced from naturally open-ended cocoons, without boiling those containing the developing silk moth. Our yarn is gently processed by hand using only soap and water, then hand-dyed in small batches with natural pigments or azo-free dyes, preserving the integrity of the fibre. India's rich handweaving traditions remain at the heart of our fabric production, followed by low-impact garment making and careful finishing in small volumes. At every stage, our process is guided by respect—for the earth and for our artisans, and for the people that bring every Ereena piece to life.

Empowering Artisans and Embracing Roots

At the heart of Ereena's distinctiveness is a deep appreciation of Eri silk and its enduring connection to its origins. Historically a wild silk, now semi-domesticated, it was traditionally hand-spun and handwoven by women across North-East India, becoming woven into the cultural fabric of the region for generations.Bringing this remarkable fibre into contemporary fashion while preserving its exceptional natural properties has required years of experimentation—adapting looms, refining weaving techniques, and perfecting fabric constructions and finishes to unlock its extraordinary potential. Collaborating with master weavers skilled in the treasured traditions of Ikat, Jamdani, and Jacquard, from Assam and West Bengal to Karnataka and Telangana, has enabled Ereena to reinterpret these time-honoured techniques through Eri silk. Today, Ereena supports over 3,400 weaver families and 17,000 cocoon rearer families, helping sustain livelihoods while preserving India's rich textile heritage.

Milestones

Salvatore Ferragamo Museum, Florence (2019-2021)

Our woven fabric made with natural dyed yarns has been selected as one of the exhibits being shown at the ‘Sustainable thinking’ Exhibition.

LVMH (Louis Vuitton, Moët & Hennessy) 2019

Selected by the French luxury company for a project consisting in the creation of an internal design tool library that will be accessible on the LVMH Intranet to every brand of the company.

NYNOW 2015, 2016, 2017

'Best New Product Candidate' and 'Best Sustainable Product Candidate' - 3 years consecutively

International Folk Art Market Santa Fe 2018, 2019 and 2020

Showcased in ‘Innovation' category. We were one of the 151 invitees selected from 640 applications from 53 countries.

Lakme Fashion Week 2019

Sustainable Glamour - Spotlight.